Women Entrepreneurs & The Pandemic Pivot

women entrepreneur
"I love being an entrepreneur. I am responsible for my successes and failures. Of course, there is no such thing as failure." - Christy Oldham - Filmmaker, Author and Pet Care business Owner
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May 26, 2021

By: @demigoddesspictures

As the pandemic drags on, entrepreneurial women especially are thinking about the strategic pandemic pivot. There is no denying that the workforce has seen a huge exodus of women in the past 10 months. Single or married, women face increased challenges because of the pandemic, both in the workforce, as entrepreneurs and at home.

An Emergency For Corporate America

The toll on working women, particularly working moms, is profound. Numerous studies have shown working moms took on more family-related responsibilities and spent more family-related hours compared to men as a result of COVID’s lasting ramifications. For women of color, the pandemic’s impacts are even more pronounced, as they are not only more likely to contract Covid but also more likely to have been furloughed or laid off.

Research studies reveal that as many as 2.4 million women departed the workforce since February 2020, as compared to 1.8 million men. This was a massive turnaround from months earlier when it was reported that for the first time in history, women represented the majority of the workforce across America, holding 50.4% of all jobs in 2019.

Responsibilities for child and elderly care, as well as household duties, fall disproportionally on us ladies. We are built for it and it comes naturally. However, that does not mean that it’s easy and that we’re doing dolphin flips over it.


Just do it! Women are often ardent advocates when it comes to championing and defending the interest of others. But when it comes to self-advocacy, studies suggest that women entrepreneurs often come up short. It feels very uncomfortable for a lot of women, including myself, to toot my own horn. But, it’s like brushing your teeth. You have to do it. It’s essential for manifesting opportunity, advancement and spawning personal growth. We can’t depend on companies to hire us. Or retain us. We must learn self-reliance. And that’s why I love being an entrepreneur. Nobody can fire me.

Be Fearless

Tech pioneer Jean Case wrote the perfect book for a pandemic pivot that is based on fearless principles to manifest transformational change. I’ve had some remarkable breakthroughs after reading it and hope you will too.


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About christy oldham 132 Articles
Christy was educated in Paris at École des hautes études commerciales de Paris (HEC Paris), an international business school in France and studied film and television at LACC (Los Angeles Community College). She is a business owner, published author and a critically acclaimed independent filmmaker. Her 20 year body of cinema work to date includes 2 feature films, 15 short films and one web series. She is a writer, producer, director, cinematographer, actress and editor. Her headlining film credit includes the vigilante feature film "Barracuda" (Released in 2014 by Maverick Entertainment Group) which earned her critical filmmaker acclaim including 3 Best Picture awards at multiple U.S. film festivals. In 2017, she directed 3 episodes of the post-apocalyptic web series "Vape Warz", which she also wrote and produced. It premiered at the 2017 Mediterranean Film festival Cannes in the south of France and received an Honorable Mention for Best Web Series and is now streaming on Amazon. In 2019, she released her first foreign short film "Perdu à France" ("Lost In Provence")- also streaming on Amazon. She lives in Los Angeles.

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